Digital Marketing: Don’t Be Afraid Of Change

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I recently got the opportunity to attend an amazing session on digital marketing put on by SearchKings in Salt Lake City at the Podium Headquarters. Just when I think I have the whole digital game figured out, I quickly realize I will never be able to keep up with the changes and it’s a good thing I know people who devote all their time and energy to do so.

In my role at O’Connor Company it is part of my job to help our HVAC dealers receive leads and market their business effectively and efficiently as possible. It is a task I can’t do alone so partnering with trustworthy and knowledgeable resources is crucial.

Not having a digital presence today is not an option. If your business does not show up in online search, you are missing the boat. What is the first thing you do when you want to know more about a business or service? You search for it online. You want to go somewhere new to eat, what do you do? You look at the Google ratings.

Word of mouth referrals are being replaced with online reviews. Phone calls are being replaced by text messaging. Going to brick and mortar locations for goods and services are being replaced by online shopping with same day delivery. You have to be where the customers are.

79 percent of people took a relevant action on their phone prior to making a purchase.

– Think with Google

One challenge I believe business owners face when it comes to digital advertising and online reviews is the fear of change. The most common things I hear when I meet with our HVAC dealers is “Well, I’ve always done it this way.” or “If I am not in the phone book, how will people find me?” That kind of thinking needs to be tossed out the window because staying in that mindset will not put money in the bank account. I totally get the frustration of trying or learning something new. It takes you out of your comfort zone. Think about it like this. Back in the day I am sure people swore they would never purchase a TV because radio was the best way to hear the news and listen to shows. Or how about the computer? I bet offices across the country never thought the typewriter would go away. Better yet the landline telephone. How many people swore they would never get rid of their home phones because the mobile phone is just a “flash in the pan” fade, yet now have one sitting next to them on the couch?

Local Search Behavior Stats:

4 out of 5 consumers use search engine to do a local search.

88% of users search on a smart phone.

– Google/Ipsos MediaCT/Purchased

Great things don’t happen if you stay in your comfort zone. You have to get out of the the little comfortable world you’ve created. And don’t let the fear of the unknown scare you. There are good resources out there to help you learn, understand and grow your business online. I read a great quote the other day. “In order to kick ass you must first lift up your foot,” Jen Sincero. It is not your job to know how online reviews and digital marketing/advertising works. It’s your job to sell or service your widget. However, it is your responsibility to be open minded and allow online and digital companies to partner with you to get more business and grow leads. If you’re serious about growing your business, you will find a way. If you’re not, you will find excuses.

For more search statics and research click here.

Did You Earn The Dirt On Your Jeans?

This is a post from May 6th, 2017.

One of the first things I do in the morning is hop on my Twitter and see what is trending around the world. I mean so much could have happened in the six hours I was sleeping, right?

Most of the time I enjoy tweeting and drinking my coffee, especially when I read a story like the one from earlier this week. Get this, Nordstrom has designed jeans to look dirty. Like you have been rolling in a pig pen kind of dirty. The kicker, they cost $425, and people are buying them! (Yes, that deserves an explanation point.)

Are we so lazy that we want to give the perception we are hard-working members of society?

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First, let me point out that I am in no way a fashionista. I am not hip to cool trends. I am in my late 30’s, so I still think wind pants and flip flops are a great combo. And I live in Kansas; we get all fashion trends last. Ok, so my thoughts on these “trendsetting” jeans are, why? Are we so lazy that we want to give the perception we are hard-working members of society? It’s like when you take a selfie and put a million filters on it to make your skin look flawless (ain’t gonna lie, I have done this). Or posting a status, on Facebook, talking about how awesome your life is, so others perceive you as having your shit together, but the truth is your spouse just left you, your kid is in jail, and your electricity will be turned off any day now. (Probably because you just spent $425 on a pair of dirty jeans.)

All week I’ve had these jeans on my mind, for starters because the marketer in me is kicking myself for not thinking of this idea first. Just kidding (Well maybe). But it just reinforces the point on how we strive to be beautiful, accepted, wealthy, educated, well-groomed, organized, socially active, world traveler and an amazing chef. In real life, being just one of the items on the list of things above just seems to be to much work. However, on social media, you can be whoever you want to be with a simple click of a button.

It is a standard practice just to coast through with an entitlement attitude. Example, I am a marketing professional in the HVAC industry (Sexy work, I know. It’s ok to be jealous.), one of the biggest hurdles our clients have is finding reliable, driven, hard-working people.

I was taught to not be a lazy sack, work for what I wanted, and the rewards will follow.

I am so thankful I had adults in my life growing up who pushed me to become something real. I was taught to not be a lazy sack, work for what I wanted, and the rewards will follow. Now do I lose motivation from time to time, of course, I do. My point is we should be striving to be better people, better employees, better spouses, better parents, better sons and daughters, better neighbors, instead of better liars, better deceivers, better hiders and better cheaters.

Fun Fact: More than 75% of people lie on social media, ranging from bio information to the photos posted.

The invention of social media, actually the invention of the internet, has made us lazy. (But for the record, online grocery shopping does not make you lazy.) It allows us to get sucked into a world which allows us to be something that in the real world we can’t be or should I say, “work at” to be. I’m telling you, when your mom would tell you that you could be anything you wanted to be when you grew up, she wasn’t pulling your leg. She was serious. If you did not hear that phrase growing up, you are hearing it now. You can be whatever you want to be. All you have to do is work for it. lazy-person

Fun Fact: More than 75% of people lie on social media, ranging from bio information to the photos posted. We read about our friends and followers doing awesome things with awesome people in awesome places. And here we are sitting at home, watching reruns of Cops on a Friday night. No wonder people lie on their statuses. Who wants to look like a loser?

So obviously, social media can make you depressed. It can give you feelings of unworthiness. Make you feel like you are not good enough. The facades need to stop. Back in the day, I can remember this thing called, daydreaming. It was a vision you would think about quietly in your mind, usually when you were doing something that bores you, like sitting in math class or rolling silverware at work. You could dream about anything you wanted from sitting 8cf2df4ae24c443f1e15f27138ba5a6don the beach to riding on a white horse with Fabio. (Google Fabio and you will see who I am talking about.) With the invention of social media, nothing stays in people’s brains anymore. We post about everything even if it is false.

Below is the order of status people post about the most. Just in case you were curious.

 

1. Attention -seeking
2. Selfies
3. Praising/sharing about kids/grandkids (This is probably one of my top postings.)
4. Secretly dissing people
5. Food Pictures
6. Pregnancy Updates
7. Charities/Donations
8. Pet Photos

Just to be clear, I am not dogging social media. When used for good and not evil, social media is an excellent tool to communicate. However, I am dogging the $425 pair of dirty pants, which brings me back to my original topic.

Raising two teenage daughters I see the struggles they face, They would probably argue and say social media doesn’t have anything to do with those issues, but I see what they share and like. I follow some of the people they follow. Social media brings insecurities and drama I could never image dealing with growing up. Why? Social media is always on, always updating and forever changing.

Ok, here is the warm and fuzzy take away. (Because every good blog has a moral or lesson to teach.) Don’t let the fake dirty jean wearers define who you think you should be. Don’t false represent yourself just to fit in. You will be unhappy, and eventually, your lies and deception will filter to the top and be exposed. And 99% of the time people can smell bull shit a mile away. If you want people to think you are a hard worker, then go out and work. Get dirty. If you want people to think you are organized, then buy a planner, show up on time and be prepared. If you want people to think you are wealthy, then go to college or attend a trade school, invest in a promising startup or invention, marry into it. (The last one was a joke.) You want people to think you are well-groomed, then take a shower and get a haircut. You want people to think you are socially active, then go outside and talk to people. It is called an action. It is that simple.

Sidenote: However, if you are going to pay high dollar to make yourself look like you’ve been plowing a field all day, hit me up, I can roll your clothes around in the mud for half the price.

The Daily Post: Better

Communication – WTH, TBH, IMHO

Effective-Communication-Skills

The classes I loved in college were communication focused. I loved learning about verbal and nonverbal communication. Encoding and decoding. Body language. I was super jazzed to give my demonstration speech in front of my classmates. Public speaking was awesome and I was the first to raise my hand to talk. And don’t even get me started on written communication. So….freaking…..cool!

I dabbled in the radio world for a few years and was sucked into the hype of speaking to listeners across the corner of four states. What a fantastic way to communicate. Someone calls in and I pretend to really care about dedicating a song to their girlfriend who just broke up with them. Then I open the mic, say a little spill. The end. Now that I think about it, radio was an early form of social media. You had tons of followers (listeners) who you would never meet. (With the few exceptions of the crazy, stalker listener who randomly show up at the station to chat.) Eek!

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My radio days.

I do use my communication skills every day in my career. Working in the advertising world, you have to be able to communicate a message to someone that motivates them to purchase your product. Create a problem someone didn’t know they had then turn around and provided them with a solution to the problem. That’s basically marketing 101. You’re welcome.

Throughout my day I have multiple conversations going on at any given time. From discussing a radio spot for one client to deciding what SEO search terms we want to use for a digital campaign for another, (brag time….I have a great team I work with to help keep me on track. Hugs DeeAnna and BCC folks.) I have to be able to focus and shift directions at a moments notice and be able to communicate effectively.

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Total side note: Where in the world did proper phone etiquette go? It is like no one understands how to communicate over the phone, it’s all emails and text messages. And resumes? I can’t believe people actually write like they text on a job application. I think the technical term is SMS shorthand.  Srsly? OMG! SMH. IMHO. IDK? IKR? LOL! BRB.  Who does that? If my professor, Les Anderson, were still here he would be going crazy. And just so you know, those are the type of applications I send right to the trash. If you can’t take the extra three minutes to write out complete words and sentences, I don’t want to work with you. (It is totally cool if you have to Google the text abbreviations to know what they mean. I had too.)

Ok back to the topic.  How we communicate with one another has changed but communication is still one of the most valuable assets we have. Think about not being able to order your favorite meal in the drive-thru? Or telling your doctor you have a throbbing pain in your foot. Or sweet talk your way out of a speeding ticket? Not being able to communicate would suck!

Whelp, that is really all I have for now. I have to feed my son. Apparently, he is going to starve to death if I don’t heat up his pizza within the next five minutes.  WTH? LOL.

Love, peace and hair grease ~ Deeds.

Communication – WTH, TBH, IMHO

Effective-Communication-Skills

The classes I loved in college were communication focused. I loved learning about verbal and nonverbal communication. Encoding and decoding. Body language. I was super jazzed to give my demonstration speech in front of my classmates. Public speaking was awesome and I was the first to raise my hand to talk. And don’t even get me started on written communication. So….freaking…..cool!

I dabbled in the radio world for a few years and was sucked into the hype of speaking to listeners across the corner of four states. What a fantastic way to communicate. Someone calls in and I pretend to really care about dedicating a song to their girlfriend who just broke up with them. Then I open the mic, say a little spill. The end. Now that I think about it, radio was an early form of social media. You had tons of followers (listeners) who you would never meet. (With the few exceptions of the crazy, stalker listener who randomly show up at the station to chat.) Eek!

10457922_10203332951458537_249975795934854802_n
My radio days.

I do use my communication skills every day in my career. Working in the advertising world, you have to be able to communicate a message to someone that motivates them to purchase your product. Create a problem someone didn’t know they had then turn around and provided them with a solution to the problem. That’s basically marketing 101. You’re welcome.

Throughout my day I have multiple conversations going on at any given time. From discussing a radio spot for one client to deciding what SEO search terms we want to use for a digital campaign for another, (brag time….I have a great team I work with to help keep me on track. Hugs DeeAnna and BCC folks.) I have to be able to focus and shift directions at a moments notice and be able to communicate effectively.

text-messaging-top-20-185x215

Total side note: Where in the world did proper phone etiquette go? It is like no one understands how to communicate over the phone, it’s all emails and text messages. And resumes? I can’t believe people actually write like they text on a job application. I think the technical term is SMS shorthand.  Srsly? OMG! SMH. IMHO. IDK? IKR? LOL! BRB.  Who does that? If my professor, Les Anderson, were still here he would be going crazy. And just so you know, those are the type of applications I send right to the trash. If you can’t take the extra three minutes to write out complete words and sentences, I don’t want to work with you. (It is totally cool if you have to Google the text abbreviations to know what they mean. I had too.)

Ok back to the topic.  How we communicate with one another has changed but communication is still one of the most valuable assets we have. Think about not being able to order your favorite meal in the drive-thru? Or telling your doctor you have a throbbing pain in your foot. Or sweet talk your way out of a speeding ticket? Not being able to communicate would suck!

Whelp, that is really all I have for now. I have to feed my son. Apparently, he is going to starve to death if I don’t heat up his pizza within the next five minutes.  WTH? LOL.

Love, peace and hair grease ~ Deeds.

I Will Not…….2018

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It is December 31st. I am sitting on my couch watching football. My husband sits across from me and my son is beside me. The older girls are out with friends. It’s bitter cold out so all the cats are in to keep warm. I have been on vacation all week so I have had little motivation and ate way too much, making me feel super fat. But I keep telling myself that it is ok because in 6 hours it will be a new year with new beginnings. (As I type this I am crushing an awesome PB&J.)New Years Resolution Quotes Funny New Year Resolutions Quotes – 1600×1600 Quotes Wallpaper

Are you like me when it comes to the start of the new year? Do you feel fresh and ready to conquer the world? Like a magical fairy waves her wand at the stroke of twelve and all the woes and troubles of 2017 disappear. If only it were that easy.

There are far far better things ahead than any we leave behind. – C.S. Lewis

When I wake up in the morning to the dawn of a new year I am still going to have debt to deal with. My good friend will still have cancer and take chemo.  I am still going to feel fat and miserable. The Broncos are still going to suck. I will still have to go back to work on Tuesday. My inbox will still be full of unanswered messages. And while I am eating cheeseballs, I will be thinking about joining the gym.

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I did a little research on the birth of New Year’s resolutions. And what I found on the History channel website was the Babylonians from back in the day would make promises in order to earn the favor of the gods. Things like paying off debts and giving back borrowed farm equipment.  Well, that sounds easy enough.  I have some Tupperware I need to return to a co-worker.

When we make resolutions we are just setting ourselves up to fail. I mean think about it, you make these promises to yourself to do ABC and XYZ or to stop this and that. It’s the same four resolutions you’ve made every year since 1998. And only 8 percent of us even keep our New Year’s resolutions anyway.

Although no one can go back and make a brand new start, anyone can start from now and make a brand new ending – Carl Bard

I normally make a list of things I want to change at the start of the year. I am 100 percent committed. It is going to be the best…year…ever! And by the end of the week, I have failed miserably. The year just started and it already sucks. I feel like a loser. I don’t want to feel that way this year. So I am going to try a little reverse psychology and instead of making a “Things I want to do in 2018” list, I am going to make a “Things I won’t do in 2018”.

2018 Will Not Do List:

  • I will not stress about what I eat.
  • I will not play HayDay all evening.
  • I will not worry if my son’s hair grows past his ears. (As long as he brushes it.)
  • I will not let Wheel of Fortune be more important than eating with my family at our dinner table.
  • Speaking of dinner, I will not forget to set out the hamburger to thaw.
  • I will not let negative people get in the way of my happiness.
  • I will not let the devil have any power in my life.
  • I will not check my email when I am not at work unless I have set a specific time to do so.
  • I will not hit snooze. Just kidding – yes I will.
  • I will not let spam emails overload my inbox.
  • I will not be bothered when the toilet paper roll is empty, dirty dishes are in the sink because someone was too lazy to take 5 minutes to unload the dishwasher, and the toothpaste that is caked on the side of the sink.
  • I will not forget to tell my family I love them.
  • I will not adopt any more cats. Rob, you’re welcome. 
  • I will not forget to pray in all circumstances.
  • I will not stop laughing.
  • I will not worry about things I can’t control.
  • I will not feel like crap when I don’t have anything to write about.
  • I will not be ashamed to be American.
  • I will not apologize for being a Christian.
  • I will not regret eating a packet of Oreo covered in Nutella.
  • I will not be too busy to donate blood or give back to my community.

 

May-All-Your-Troubles-Last-As-Long-As-Your-New-YearS-Resolutions.-»-Joey

I don’t know if looking at New Year’s resolutions from this angle will make a difference or not, but it has to be better than what I have tried the last 15 years. And I really do plan on having an amazing year. I have this sense of calm and peace. I have never felt so excited yet laid back at the beginning of a new year.

I close with this last thought. You have 12 new chapters to write and 365 new opportunities to seize. Don’t get hung up on do’s and don’ts. It doesn’t matter if you make a traditional resolution promise to yourself or manipulate a “will not do” list like I did, go into 2018 with an open mind and grateful heart. Don’t stress about the things you have no control of. Laugh multiple times a day. Do what you say you are going to do. Don’t talk a big game and not follow through. Don’t put up with negative, hateful people that bring you down. Leave that crap in 2017. Do what makes you happy and stand up for your beliefs. Thank God every day for his blessings. Write your best story yet, in 2018.

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